His preceding sentence explains it: "It's tempting to ascribe this to the "cult of no-pay", programmers and users who simply won't pay for software no matter ho

His preceding sentence explains it: "It's tempting to ascribe this to the "cult of no-pay", programmers and users who simply won't pay for software no matter how good it is, or how inexpensive it may be." He's saying that if you were asked to guess -- Family Feud-style -- a name for a person who won't pay for software, the obvious term was once "pirate", whereas today the obvious term would be "open source enthusiast". I don't think he means that these terms describe the same person, although it's easy to see how this could be misconstrued as such -- it was my first reaction as well.