Although Teddy Roosevelt was a Democrat, he remains probably the most "manly" example of environmental conservation. The message is not inherently un-tailorable

Although Teddy Roosevelt was a Democrat, he remains probably the most "manly" example of environmental conservation. The message is not inherently un-tailorable to the hard-working everyman: we've become reluctant to do so under the pretense that one day, he'll magically stop being something marketing departments secretly despise.