4 ms·

Marketing problem. They're not doing anything wrong by resisting the message; we're not selling the message correctly.

• bsder 9y ago
  Maybe. But people have to want to receive the message, too. Protecting the environment is liberal and unmanly, unless you're a Republican in a Rocky Mountain state. Magically, over there environmentalism is a Republican value, too. Funny how Republicans don't worry about liberal and unmanly when an issue hits them, personally. The problem with so many Republicans is that they can't conceive of being on the other side of the coin until it smacks them over the head.
  • ashleyn 9y ago
    Although Teddy Roosevelt was a Democrat, he remains probably the most "manly" example of environmental conservation. The message is not inherently un-tailorable to the hard-working everyman: we've become reluctant to do so under the pretense that one day, he'll magically stop being something marketing departments secretly despise.
• xnxn 9y ago
  These folks hold the relation "environmentalism == feminine == unacceptable" in their minds. You could try to reinforce "environmentalism != feminine", and that's certainly easier. But there is still a great deal of wrongness in "feminine == unacceptable" and you choose to ignore it, even perpetuate it, by changing your tune to appease fragile men.