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This could be posturing to help them win the Emirates deal. Emirates has already made a huge investment in the A380, so if Airbus shuts down the production line
by alexhutcheson 9y ago
This could be posturing to help them win the Emirates deal. Emirates has already made a huge investment in the A380, so if Airbus shuts down the production line that could translate to larger costs and less flexibility for Emirates in the medium term. If Airbus can make a credible threat to wind down the program, that might convince Emirates to pay more than they otherwise would as a way to keep the program afloat.
- notatoad 9y agoIf it is, it's pretty shitty posturing. The fact that your most sigificant recent product is effectively EOL if one customer cancels is not the sort of thing you want other potential customers to hear. Even if emirates does re-up on the 380, they're going to have a hard time convincing other customers after this.