With the grocery, it's different, because consumers may be more than happy to take a profit from a supermarket's bad investment. (See also: Venture Capital back

With the grocery, it's different, because consumers may be more than happy to take a profit from a supermarket's bad investment. (See also: Venture Capital backed startups). so it's "good for the banana consumer", but not "free" from the perspective of the overall system. Someone has to "pay the piper", some day, as you've noted in other comments.