> It IS shitty marketing It grew by word of mouth to, IIRC, 12.000 attendees last year; it outgrew several locations and is now at a size where it is actually

> It IS shitty marketing It grew by word of mouth to, IIRC, 12.000 attendees last year; it outgrew several locations and is now at a size where it is actually hard to find a location that can house the event. Maybe it is not "shitty marketing" but an attempt at crowd control ;)