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The box subscription business model is getting harder and harder as competition increases. I can relate on two points with my own Japanese tea-of-the-month subs
by Xixi 9y ago
The box subscription business model is getting harder and harder as competition increases. I can relate on two points with my own Japanese tea-of-the-month subscription (https://tomotcha.com https://tomotcha.com):
- At one point customs were very slow to clear in Germany (one to two months), though shipments never actually bounced back. Paying for tea and not getting it is frustrating. Then eventually it arrives, two months late. We lost customers because of it. Eventually that problem went away and now shipments are going through as usual.
- Competition: we used not to have too much competition when we launched 3 years ago, now similar services are aplenty. It hurts conversion rates, a lot...
- Toast_25 9y agoIt sounds really worth it if I earned USD. Unfortunately I live in a place with a weaker currency and a strong immigrant population. I'll definitely subscribe once I try the teas they have around :)
- Xixi 9y agoI'm actually thinking to add currencies besides only USD and EUR. At the end of the day we don't have any particular love for either, since our costs are all in JPY. The biggest issue is to not clutter up the interface...
- Toast_25 9y agoThe world wide shipping makes the prices worth what you're getting, but it doesn't change the fact that my currency isn't that great. What I've seen in some e-commerce shops is that they automatically change the currency based on the customer's location and have a small option on the bottom or top right of the site displaying available currencies. For your site a dropdown menu/box for the currency to the right of the price might be best.