On the contrary, luxury items are very often associated with « lifetime » usage. A pair of luxury shoes will last 20 years if taken care of properly, a swiss me

On the contrary, luxury items are very often associated with « lifetime » usage. A pair of luxury shoes will last 20 years if taken care of properly, a swiss mechanical watch can be repaired 50 years after it’s been bought and transmitted from generation to generation. A jewelry is transmitted from mother to daughter, etc etc. You can’t pretend something to be a luxury item if it’s completely obsolete after a few years. Luxury isn’t purely marketing or aesthetic.