I think this is right. ~$30 for a nifty piece of technology makes a great no-brainer gift. It's in the ballpark price range of secret santas and gift exchange

I think this is right. ~$30 for a nifty piece of technology makes a great no-brainer gift. It's in the ballpark price range of secret santas and gift exchanges. Throw in that it was mentioned in all the black friday deal discussions and it was marketed to anyone visiting amazon.com for holiday shopping... well, they were going to push units regardless.