Are your customers people who already know Japanese candy, but simply miss it because they're abroad? Or is Japanese candy new to them and your service is a way

Are your customers people who already know Japanese candy, but simply miss it because they're abroad? Or is Japanese candy new to them and your service is a way for them to try something new? With the temporary surge in search traffic, it sounds like it's mostly "new" people. In that case, my hunch would be that a subscription for a "novel" experience does not make sense. I would (personally) try to offer other novelty items as part of the subscription (eg. other Japanese cultural products such as Mangas, or candy from other countries if feasible). Just my 2¢ of course. It's your business and I know nothing about it.