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Is Apple’s marketing driven by benchmarks? I don’t think it is. They rarely talk about concrete performance or specs and focus more on the user experiences the
by tomduncalf 9y ago
Is Apple’s marketing driven by benchmarks? I don’t think it is. They rarely talk about concrete performance or specs and focus more on the user experiences the device enables. Might have missed some campaigns though!
- duncanawoods 9y agoThey used to show charts comparing new iPhone vs. old iPhone speeds in the launch presentations. Kind of necessary when the S versions were just speed bumps. The iPhone 6 presentation had a chart crowing about "sustained performance". It was about thermal throttling but kind of ironic thinking about it now. I don't recall any charts from the recent launch - they just seemed to lean on putting the word "bionic" in the chip name.
- jurip 9y agoWhich S generation was just a speed bump?