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Apple's strategy has been to sell devices in an unstable overclocked state with marketing based on benchmarks and then secretly downgrade to a stable configurat
by duncanawoods 9y ago
Apple's strategy has been to sell devices in an unstable overclocked state with marketing based on benchmarks and then secretly downgrade to a stable configuration later in life.
Its ultimately a bait and switch deception driven by fraudulent marketing.
- deleted 9y ago[deleted]
- tomduncalf 9y agoIs Apple’s marketing driven by benchmarks? I don’t think it is. They rarely talk about concrete performance or specs and focus more on the user experiences the device enables. Might have missed some campaigns though!
- duncanawoods 9y agoThey used to show charts comparing new iPhone vs. old iPhone speeds in the launch presentations. Kind of necessary when the S versions were just speed bumps. The iPhone 6 presentation had a chart crowing about "sustained performance". It was about thermal throttling but kind of ironic thinking about it now. I don't recall any charts from the recent launch - they just seemed to lean on putting the word "bionic" in the chip name.
- jurip 9y agoWhich S generation was just a speed bump?
- scarlac 9y ago> Apple's strategy has been to sell devices in an unstable overclocked state I can't confirm this in any way. Can you provide some links or at least an anecdote measurement on how your device was clearly overclocked?
- duncanawoods 9y agoIts overclocked wrt to the design parameters of the device (battery voltage). The rated clockspeed is what can be sustained over the lifetime of the device, not the peak speed. The fact you can temporarily push a faster clockspeed is not what you can claim is "normal". So, the speed reduction is not "rated" -> "throttled" because it was not sustainable, it was actually "overclocked" -> "rated".