That’s at least something the article got right: at least in Germany Aldi has an unbelievably broad target audience. It’s quite common to see a Porsche parked i

That’s at least something the article got right: at least in Germany Aldi has an unbelievably broad target audience. It’s quite common to see a Porsche parked in front of an Aldi. But you will also see plenty of struggling families. There is some general perception that Aldi has very high quality products (more often than not confirmed in tests) and they have garnered a lot of trust. But yes, if you look for the very cheapest you might have to look elsewhere (such as local stores around immigrant communities)