Indeed - that bothered me about that article as well. Aldi in Germany has since a while recognized that customer expectations are evolving and that other superm

Indeed - that bothered me about that article as well. Aldi in Germany has since a while recognized that customer expectations are evolving and that other supermarkets offer superior “feel” at similarly low prices. Hence the upgrade. Guess a bit of a similar story as McDonalds’s push for higher (perceived?) quality