> Aldi makes absolutely no effort to tempt through sensual delight. It’s a perfect example of spare, unfriendly German efficiency. All the goods are displayed o

> Aldi makes absolutely no effort to tempt through sensual delight. It’s a perfect example of spare, unfriendly German efficiency. All the goods are displayed on metal racks in their original cardboard shipping containers—no labor wasted on display; there are maybe two options for each type of product—no shelf space wasted on a tenth variety of cracker that is purchased by that one guy every month; employees can be found, more or less exclusively, at checkout, where they will ring you up but not provide you with bags or, god forbid, bag your groceries for you. Efficiency also applies to production, in that almost all the goods are house brands. Nothing extraneous comes between product and customer—hence the high quality of Aldi goods with incredibly low prices (show me another store with a dark, fragrant extra virgin olive oil for three dollars and change). So... Costco? It feels like there's a lot of other options as far as places to buy food that the author doesn't seem to know much about.