4 ms·

There are no concessions, they are updating the stores in Europe all the same. Pictures from very early 2016: http://www.wiwo.de/unternehmen/handel/aldi-mit-ne

• thesumofall 9y ago
  Indeed - that bothered me about that article as well. Aldi in Germany has since a while recognized that customer expectations are evolving and that other supermarkets offer superior “feel” at similarly low prices. Hence the upgrade. Guess a bit of a similar story as McDonalds’s push for higher (perceived?) quality
• this_user 9y ago
  They didn't really do that of their own accord, though. Their main competitor Lidl had started to chip away at their market share by upgrading their stores and offering a nice shopping experience. Furthermore, as the economy started to improve after the financial crisis, people became more demanding. We have actually seen a bit of an uptick in market share for the traditional grocery chains over recent years.