That doesn't account for external scale, though. Let's say I go and check in to the Holiday Inn. The bed is clean, the receptionist smiles. They met my expec

That doesn't account for external scale, though. Let's say I go and check in to the Holiday Inn. The bed is clean, the receptionist smiles. They met my expectations, but if I call that a 9 or a 10, what do I call the experience at a proper 5 star hotel?