NPS is a great tool if you want to understand your word of mouth growth. The issues described in the article are issues of Data Interpretation and not of the ac

NPS is a great tool if you want to understand your word of mouth growth. The issues described in the article are issues of Data Interpretation and not of the actual tool. EG "I gave a 0, because I dont know anyone to recommend the product to" is a typical word of mouth problem to Work on