Also, it’s not a marketing trick. Time value of money isn’t just some silly irrational psychological problem that marketers exploit. It’s a perfectly rational a

Also, it’s not a marketing trick. Time value of money isn’t just some silly irrational psychological problem that marketers exploit. It’s a perfectly rational and useful phenomenon. The entire cost of an iPhone right now “feels like” a lot more than the cost split up into small monthly payments, because it truly is a lot more, by any reasonable theory of value.