But I can't bring myself to lump the current day 'social media' (ie; Twitter, Facebook, etc.) into the same category as IRC. There was no magician behind the c

But I can't bring myself to lump the current day 'social media' (ie; Twitter, Facebook, etc.) into the same category as IRC. There was no magician behind the curtain of IRC statistically evaluating every line of text before deciding whether or not showing it to you would or would not make you spend more time on IRC, and interjecting an ad every few lines. And you saw it in order too, there was no monkeying with that...