_Not_ recalling an ad doesn't mean that it isn't actually in your brain. Professor Robert Cialdini sited research in his book "Pre-Suasion" that the most effec

_Not_ recalling an ad doesn't mean that it isn't actually in your brain. Professor Robert Cialdini sited research in his book "Pre-Suasion" that the most effective ads were those that were _not_ recalled by users. You're effected by ads more than you think or recall. * https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01C36E2YS https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influen...