5 ms·
A long article with a mix of good and some poorly informed arguments, that ends up a sales pitch for a UX workshop.
by notimetorelax 9y ago
A long article with a mix of good and some poorly informed arguments, that ends up a sales pitch for a UX workshop.
- hobs 9y agoThe article ended and then there was an advertisement in italics, I didn't read the article as an advertisement for their book as much as just a comprehensive slamming of NPS. Which is a terrible metric that pretty much nobody should use.
- notimetorelax 9y agoI agree with that, I think it's an interesting tactic to increase visibility of your product. 1. Create a strong worded post that attracts attention 2. Attach to this post your sales pitch.
- andrewingram 9y agoI don't know if this tactic applies in this case. Jared Spool is a very well-known UX expert, he's also been ranting about NPS for ages. It feels more like the other way round, he wrote the post and attached a sales pitch, rather than (as you say) attaching a post to the sales pitch.