Study pretty firmly starts with the assumption that all content providers are fungible, and that's clearly not the case. In fact, it's almost exactly the oppos

Study pretty firmly starts with the assumption that all content providers are fungible, and that's clearly not the case. In fact, it's almost exactly the opposite of reality, apart from aggregators and news outlets, which could use kilobits of data to transfer but are usually bloated with an extra meg or two of markup, fonts, and javascript (and now, more often than not, video content that is literally some local news reader reading the written content...) If you charge a billion extra dollars to transit YouTube or Netflix, those businesses go under. The economics doesn't require a mathematician to figure out.