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1/ Make a sales process : materialize in software (dedicated CRM or Trello or whatever) and decide how your sales pipeline should look, how you should follow up
by frantzmiccoli 9y ago
1/ Make a sales process : materialize in software (dedicated CRM or Trello or whatever) and decide how your sales pipeline should look, how you should follow up with customers. Don't over engineer it, just try to make a formal process that you will be able to follow for after (not only those six weeks).
2/ Follow up with contacts (easy, stupid, but very often neglected)
3/ If you lack recognition / portofolio, maybe run a quick "marketing project", something that could reach front on HN (but might not) but that you could anyway showcase to customers. This could also be a nice opportunity to engage a discussion with customers.
- eibrahim 9y agoThanks. So my company is established and has a decent online presence and portfolio. I have a process in place in hubspot as well. I guess my question is, How would you do the biz dev part of the process? Do you go to meetups? Do you look for local events? Do you just run some online ads? I want to maximize the 6 weeks and do the things that are harder to do when you have to be home with the family after 5pm. That's why I was thinking of the "offline" meetups and such. Not sure where to start or if it is even effective.
- frantzmiccoli 9y agoI would say that the "what to do" depends a lot of your markets. I have spent fair amount of my time attending startups meetups in the past, it was not productive. Selling services, ads also come up as non productive. Staying in touch with existing customers was a better time investment. You don't have time to test and iterate in six weeks, but I would say that you might know what works.