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Tl;dr: no one knows how they came up with the name. It used to be called other things before branding became a thing. Board minutes don’t detail where the name
by mstade 9y ago
Tl;dr: no one knows how they came up with the name. It used to be called other things before branding became a thing. Board minutes don’t detail where the name Smarties came from, just that it was decided.
The title is a misrepresentation of the article really, it should really be something like “Smarties: How the stocking staple came to be” since it’s more a chronicle of its origins, than an account of how it got its name. Still an interesting read though.
- freshyill 9y agoIt was an interesting article. Did the title really bother you that much?
- mstade 9y agoKind of, yeah. I liked the article and found it interesting, even said as much, but given the title I expected to learn how the name came about and I didn’t. The article doesn’t do what it said on the tin, as it were, interesting as it may have been.
- HarfTarf 9y agoYes, it bothered me. I only skimmed the article looking for how it got its name, but the article never answers the question. How frustrating...