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As a European it sounds like the article mixes up Aldi Sud and Nord. Aldi Sud is a wonderful place compared to the (old) Aldi Nord. I have no idea where/how t

by smhg 9y ago

As a European it sounds like the article mixes up Aldi Sud and Nord. Aldi Sud is a wonderful place compared to the (old) Aldi Nord. I have no idea where/how they source their products, but in-store Aldi Sud feels quite high quality. With many dietary options and many common brands. The only real difference to other stores being (almost) one brand per product. Which makes shopping so easy!

paulmd 9y ago
Oddly, it's the other way around in the US. Trader Joe's (Aldi Sud) is upscale and Aldi (Aldi Nord) is the downscale one (not that it's bad or anything).
- vermontdevil 9y ago
  No. Aldi Nord owns TJ. Aldi Sud owns Aldi USA. It’s even in the article.
- pasbesoin 9y ago
  As I understand it, from a second-hand but reliable recounting, in the foreign market (outside Germany), the two Aldi's have mostly divided the markets on a country basis. (One or the other will be present in a country, but not both.) The large and rich U.S. is the exception, where the Aldi name is used by one of the two (from other comments here, Aldi Nord, I guess -- oops, another comment says Sued), while the other (Aldi Sued, then -- or Nord, it seems) is present through its Trader Joe's mark and model. By me, the nearest Aldi is a dingy looking affair with a pretty small and limited selection. I don't mean of brands, but simply of products and produce. This may be just this particular location, which is kind of out of the way. Trader Joe's has been very slowly expanding its store base, and those I find much more useful, though they are still small and don't have the range of coverage that a supermarket has. I've seen the same employees at those stores for years -- and years. And gotten to know some of them, to varying degrees. Their staff stick.
mc32 9y ago
As an aside, it's interesting in that at least as stated, the brother split the biz over whether to deal in vice or not. They could not come to a compromise so split up the biz into north and south.
Matthias247 9y ago
Exactly. Aldi Süd also doesn't leave things in big cardboard boxes but puts them properly on display.

by smhg 9y ago

paulmd 9y ago

Oddly, it's the other way around in the US. Trader Joe's (Aldi Sud) is upscale and Aldi (Aldi Nord) is the downscale one (not that it's bad or anything).

vermontdevil 9y ago
No. Aldi Nord owns TJ. Aldi Sud owns Aldi USA. It’s even in the article.
pasbesoin 9y ago
As I understand it, from a second-hand but reliable recounting, in the foreign market (outside Germany), the two Aldi's have mostly divided the markets on a country basis. (One or the other will be present in a country, but not both.) The large and rich U.S. is the exception, where the Aldi name is used by one of the two (from other comments here, Aldi Nord, I guess -- oops, another comment says Sued), while the other (Aldi Sued, then -- or Nord, it seems) is present through its Trader Joe's mark and model. By me, the nearest Aldi is a dingy looking affair with a pretty small and limited selection. I don't mean of brands, but simply of products and produce. This may be just this particular location, which is kind of out of the way. Trader Joe's has been very slowly expanding its store base, and those I find much more useful, though they are still small and don't have the range of coverage that a supermarket has. I've seen the same employees at those stores for years -- and years. And gotten to know some of them, to varying degrees. Their staff stick.

mc32 9y ago

As an aside, it's interesting in that at least as stated, the brother split the biz over whether to deal in vice or not. They could not come to a compromise so split up the biz into north and south.

Matthias247 9y ago

Exactly. Aldi Süd also doesn't leave things in big cardboard boxes but puts them properly on display.