Does anyone think that there should be an alternative to markdown with a more natural syntax, that is text first? Something that is meant to be viewed in plain

Does anyone think that there should be an alternative to markdown with a more natural syntax, that is text first? Something that is meant to be viewed in plain text most of the time, looks good in text, and easy to type in text, and has nice syntax highlighting. Markdown isn't very aesthetically pleasing in plain text IMO. It's awkward to type, and it doesn't handle indenting the way people would normally create lists and indents in text. (## H2, ### H3 .. really??)