A friend bought franchisee location for Rocky Mountain Chocolate Factory at a strip mall. Previous owners were from the baby boomer generation and had no idea h

A friend bought franchisee location for Rocky Mountain Chocolate Factory at a strip mall. Previous owners were from the baby boomer generation and had no idea how to run an effective "online" campaign. or so he thought. 8 months down the line, the sales are bad and rents are too high. He says, one of the reasons this is happening because the mall is mostly empty. People are shopping online and the foot fall is decreasing year on year. So, while I agree on Amazon or online shopping in general. I disagree on the 2nd point. Bars, coffee shops etc. will also face the same dilemma, especially if they are not in the right location. In which case, rents still play a large role.