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Often times proper grammar isn't the best approach from a marketing standpoint. Look at apple's use of, "the funnest _ yet" slogans that they used for a while.
by jjcm 16y ago
Often times proper grammar isn't the best approach from a marketing standpoint. Look at apple's use of, "the funnest _ yet" slogans that they used for a while. Catering to the most commonly used vernacular is generally a better strategy from a marketing perspective.
I'm going out on a limb here, but my bet is that the mistake is on purpose.
- electromagnetic 16y agoDepending on your target demographic obviously. If you're aiming for the general market then you're absolutely right, you'll hit more birds with your stones if you talk to people on their level. However, if you're aiming college grads or PhD grads, you're probably going to annoy them if you're letting grammatical errors enter your marketing. I've closed BBC news articles when there's been a grammatical mistake in the first paragraph. I didn't pay my License Fee in the UK for them to abuse it with bad news.
- waqf 16y agoI have to say that the BBC news has more spelling and grammar errors per thousand words than most blogs I read. ... now let me try desperately to bring this back on topic by saying that I think the thread above blaming Britain for grammatical prescriptivism is way off. Strunk and White popularized some prescriptions unknown in the UK (such as not using "which" in the role of "that") and in my thoroughly anecdotal experience Americans spell [by the conventions of the country they're in] significantly better than Brits do.
- ralph 16y agoMaybe Twitter should consider changing to "Whom to follow" as the quirkiness would stand out to those unfamiliar with "whom". May help partially offset the slight staidness.
- alxp 16y agoThink different(ly).