3 ms·
Even a couple of percentage points of churn is a big deal in the long term as you have to keep replacing those customers just to stand still. If you're in a mo
by ig1 9y ago
Even a couple of percentage points of churn is a big deal in the long term as you have to keep replacing those customers just to stand still.
If you're in a moribund space you can get away with a MVP product for a long time, but if you're in a highly competitive space where your competitors have a significantly better product and a better sales team it has a real impact.
The other major factor driving churn in bootstrapped b2bs is they largely sell to SMEs who have a high-rate of insolvency.
- amenod 9y agoBeing bootstrapped doesn't mean you can fall asleep. You still have to fight for your customers, however VC investment is usually not what will help you in the fight. It is even common for startups to fail because of the funding, when they try to reach the goals which are not realistic, just to provide returns for the investors.