If I understand the underlying issue here, it's that Nvidia presumably doesn't want it's consumer graphics cards used in Datacenters, and instead wants to sell

If I understand the underlying issue here, it's that Nvidia presumably doesn't want it's consumer graphics cards used in Datacenters, and instead wants to sell more expensive cards. Isn't this similar to how movie studios used to require Video Rental Stores pay more money for a film, vs the retail cost?