> "We know more about our guests than we ever have before—you cannot have enough information. Now we have no excuse not to customize the experience [...]" Mayb

> "We know more about our guests than we ever have before—you cannot have enough information. Now we have no excuse not to customize the experience [...]" Maybe some customers do not want a custom experience? There might be advantages, but I guess that some customers pick places because of "the atmosphere, the general food and the waiters there" - so a too targeted experience could also be harmful.