EPUB isn't exactly a minor omission. Amazon wants to control the whole experience from content down to the physical device. They want to do the same thing Appl

EPUB isn't exactly a minor omission. Amazon wants to control the whole experience from content down to the physical device. They want to do the same thing Apple's done with iOS. They're not Apple, so they may not succeed, but I'm not going to support them until I'm reasonably confident that's not the way they're heading. I don't own an iP{hone,od,ad} either for the same reason.