$99 has been my price point for it all along. If the kindle books were cheaper I'd spend a bit more for the reader -- but at $9 a book (and you can't share them

$99 has been my price point for it all along. If the kindle books were cheaper I'd spend a bit more for the reader -- but at $9 a book (and you can't share them like you can with a nook) I want a relatively inexpensive reader. Also note that other publishers do publish books in kindle format, Baen books for example has their free library which includes every format under the sun.