I wonder how much of those saved margins will get eaten up by increasing customer acquisition costs as more and more competitors pop up in DTC. First movers wi

I wonder how much of those saved margins will get eaten up by increasing customer acquisition costs as more and more competitors pop up in DTC. First movers will probably have some brands awareness advantage for a lower CaC cost, but I question brand loyalty in DTC product lines without seeing numbers. What I'm curious about is where the breakeven point is regarding tradeoffs with the benefits of selling to a retail chain.