The money someone is willing to pay you, is roughly what it would cost to get the job done by someone else. If you have a good relationship of always on time, e

The money someone is willing to pay you, is roughly what it would cost to get the job done by someone else. If you have a good relationship of always on time, etc, that's worth some extra, but they wont pay you $1000 if they know someone else will do it for $100. But if everyone charges $1000 and you only charge $100 they will think there's a catch, even if you do a much better job. So the real trick is to find a market niche that people pay a lot for. Then go do that, and charge market prices. When reading success stories, like in Indie Hackers, the best info is how much they pay for different services. If you see something that is outrageous expensive, that you could do for 100 times less, then that is probably a good market for you. For example $500 for a single balloon ...