The answer always involves being interested in marketing, which I find incredibly tedious and dull. Which kind of makes the person writing it seem dull. Until

The answer always involves being interested in marketing, which I find incredibly tedious and dull. Which kind of makes the person writing it seem dull. Until you realize that's not the content or the purpose of the writing at all. The whole thing is actually, itself, marketing, i.e. somebody's sales pitch for himself. Well no wonder it's a bore.