I think an important note is that this sort of work is a lot of sales and not a lot of programming. You have to hustle and know how to sell a narrative and hav

I think an important note is that this sort of work is a lot of sales and not a lot of programming. You have to hustle and know how to sell a narrative and have the credentials/data to back it up. You make money through scaling, which means selling a lot of clients the same solutions which might be easy for marketing but for other niches it can be difficult because it can take non-trivial effort to adapt an arbitrary software product to a given strategy/solution or require certain organizational culture shifts for meaningful success. Also clients don't want to share and generally want 100% of your time so work/life balance and 'scaling' to many clients can be difficult.