If they treated a product just the way they would have treated it in real life I probably would not be upset. But that is usually not the case. Companies that p

If they treated a product just the way they would have treated it in real life I probably would not be upset. But that is usually not the case. Companies that pay money usually require special treatment. If you are lucky, it would be the camera lingering on the product for a long time. Or perhaps the product being painted in extra bright colors (I saw some Fedex boxes that were specially painted for product placement on a set once, they were so bright I literally could not look away from them. ) But if you are less lucky it would be completely disruptive to the world the show or movie is trying to create. For example, in the show love, the silverlake hipsters that the show took such long pains to describe would have never touched mcdonalds. Yet in the show they go around saying how great it is.