4 ms·
The weird thing is Tinder and Okcupid both have the same parent company, Match Group. Why do they want two similar apps?
by vimy 9y ago
The weird thing is Tinder and Okcupid both have the same parent company, Match Group. Why do they want two similar apps?
- jacques_chester 9y agoMatch will be setting the incentive schemes, but not the policy. I imagine the incentive scheme is pretty much being shaped by the massive gravity of Tinder.
- scarmig 9y agoIt's perplexing. You have different products for different market segments. My guess is that OkCupid isn't raking in enough money compared to it's siblings, and it was given a directive: make more, or die. And right now its management is thrashing about trying to find a formula to survive.
- smelendez 9y agoOkCupid is arguably a product from the desktop-laptop era of the Internet. Its long, verbose profiles aren't as easy to read or write on a smartphone. It is designed for an era when going on the Internet was an activity. You were in front of your computer or you were not, and you had screen names that were not your real name. I'm betting all of that is alien to the current generation of single people, and for the young women who are the bread and butter of any dating site, seeing men with in-joke names is off-putting in ways it wasn't a decade ago.
- greggman 9y agoseeing short profiles if off putting as well.
- wwweston 9y ago> I'm betting all of that is alien to the current generation of single people Some single people are over 30 and remember using the internet on screens larger than a 3x5 card. (Sorry, is it assuming too much to expect that the audience here knows what a 3x5 card is? It's a bit like a paper version of Trello. Don't want to alienate the youths.) I think it's credible that any dating site that wants itself to remain au courant (sorry, that's French, maybe too far outside the properly targeted cultural comfort zone? Heaven knows one must be careful to avoid this kind of faux pax in order to keep from alienating one's audience) is going to have to make sure it's keeping women in their 20s/30s. But are women in that demographic really universally (a) put off by usernames (b) prefer "always-on" dating apps (c) prefer photos and short text blurbs to photos+essays+match questions? I hope not, because if so, I'm screwed (sorry -- is that too mild/anachronistic? It means "fucked", but it's a little more polite, just in case the audience here isn't familiar). Or rather, not screwed. Services like OKC work an order of magnitude better for me than swipe-apps, I'd guess because I'm better with words than I am photogenic or handsome. But maybe I'm wrong and women universally much prefer the swipe model?
- gygyghjbh 9y agoGGUgghvgghgg
- rhizome 9y agoJust as an aside, I hope you don't use that many sarcastically condescending parentheticals in your online dating life.
- wwweston 9y agoOnly where I've decided that I'm seeking people who find sarcastically condescending parentheticals amusing. Definitely a niche thing.
- wool_gather 9y agoLiked. Please check your inbox. We should have coffee.
- pimlottc 9y agoYou lost me at the end there. The current generation is on Twitter, Instagram, Reddit, Xbox Live/Steam/PSN... why would screen names on a dating site throw them off?
- vander_elst 9y agoTinder is supposed to be more for casual encounters (if you like the pic you might match) while okc tries to go for more more long term relationships (matches are suggested based on a larger vector of features). There is some overlap but it should not be so big.