One reason and one only- to make it easier to sell user information. OKC has detailed, directly-stayed information on all its users’ likes and dislikes, of a s

One reason and one only- to make it easier to sell user information. OKC has detailed, directly-stayed information on all its users’ likes and dislikes, of a sort second second only to that generated by Facebook (maybe.). If they (or some marketing analytics firm working with them) can figure out a way to connect your user profile made on your laptop to you as an Amazon shopper on your cellphone, that’s worth Big Bucks. Having a real first name makes this easier- and also makes the reliability of the process sound more convincing to executives who still don’t, deep in their bones, trust statistical techniques.