Anecdata: When I, on occasion, use the internet someone else's computer, who does not have an ad blocker, I'm horrified. "THIS is the internet they live with?!"

Anecdata: When I, on occasion, use the internet someone else's computer, who does not have an ad blocker, I'm horrified. "THIS is the internet they live with?!" They typically seem not to notice the ads, or accept them as the status quo. So, my hypothesis is that exposure to ads does not have any benefits. I would not extend this hypothesis to product placement, however.