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It's important to remember that the percentage of time devoted to commercials has been increasing over time. 1950s: 13% Pre-cable: 18% Pre-web: 22% Pre-Youtube
by andrewprock 9y ago
It's important to remember that the percentage of time devoted to commercials has been increasing over time.
1950s: 13%
Pre-cable: 18%
Pre-web: 22%
Pre-Youtube: 24%
Now: 30%
As alternative forms of media have become available, the value per viewer hour has decreased, so the total amount of time devoted to commercials has increased.