4 ms·

the way you talk about ‘rap’ (by which i assume you mean a superset of hip-hop) makes it sound like you really don’t know anything about it. blind brand obedien

by jfaat 9y ago

the way you talk about ‘rap’ (by which i assume you mean a superset of hip-hop) makes it sound like you really don’t know anything about it. blind brand obedience is absolutely not ‘a core’ of rap. Some very mainstream music featuring rap verses are that way, but your statement was far too broad.

soundwave106 9y ago
Agreed, but just by the references, I assumed the poster was referring to the commercial rap / hip-hop world, and specifically to the popular club oriented segment. What the poster said is pretty much true all around for anything in the most commercial space of music. "Country" music for instance has some pretty blatant product placement, too... but again, largely only at the most commercial space only (the radio-friendly arena-rockish style). Jason Aldean for instance got an endorsement from Coors, and actually changed a song lyric in one single from "Shiner Bock" to "Rocky Tops" as a result. (https://www.billboard.com/biz/articles/news/branding/1084513/jason-aldean-changes-new-singles-lyric-from-shiner-bock-to-rocky https://www.billboard.com/biz/articles/news/branding/1084513...). The same applies for the club friendly / arena side of electronic dance music. A large percentage of them will include product placements, particularly for club lifestyle type products and/or liquors of some sort. Overall, product brand "name drops" have increased heavily in the lyrics of top pop music over the last 20 years (http://www.meiea.org/resources/Journal/Vol.14/Gloor-MEIEA_Journal_vol_14_no_1_2014-p39.pdf http://www.meiea.org/resources/Journal/Vol.14/Gloor-MEIEA_Jo... page. 48). I personally find this type of product placement annoying, and prefer other strategies where companies gain presence without intruding into the music too much. (Red Bull IMHO is an example here: their focus tends to be on content marketing strategies, a strategy that has worked out well for them, and at least in music I find much less annoying).

by jfaat 9y ago

soundwave106 9y ago

Agreed, but just by the references, I assumed the poster was referring to the commercial rap / hip-hop world, and specifically to the popular club oriented segment. What the poster said is pretty much true all around for anything in the most commercial space of music. "Country" music for instance has some pretty blatant product placement, too... but again, largely only at the most commercial space only (the radio-friendly arena-rockish style). Jason Aldean for instance got an endorsement from Coors, and actually changed a song lyric in one single from "Shiner Bock" to "Rocky Tops" as a result. (https://www.billboard.com/biz/articles/news/branding/1084513/jason-aldean-changes-new-singles-lyric-from-shiner-bock-to-rocky https://www.billboard.com/biz/articles/news/branding/1084513...). The same applies for the club friendly / arena side of electronic dance music. A large percentage of them will include product placements, particularly for club lifestyle type products and/or liquors of some sort. Overall, product brand "name drops" have increased heavily in the lyrics of top pop music over the last 20 years (http://www.meiea.org/resources/Journal/Vol.14/Gloor-MEIEA_Journal_vol_14_no_1_2014-p39.pdf http://www.meiea.org/resources/Journal/Vol.14/Gloor-MEIEA_Jo... page. 48). I personally find this type of product placement annoying, and prefer other strategies where companies gain presence without intruding into the music too much. (Red Bull IMHO is an example here: their focus tends to be on content marketing strategies, a strategy that has worked out well for them, and at least in music I find much less annoying).