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This transaction was too expensive for Ooma so they picked up Butterfleye a few days ago instead.
by aviv 9y ago
This transaction was too expensive for Ooma so they picked up Butterfleye a few days ago instead.
- slantyyz 9y agoI hadn't heard about that deal but that explains all the surveys recently about whether Ooma customers were interested in video as part of their security offering.
- sah2ed 9y agoHard to attribute Ooma's choice to go with Butterfleye as solely due to price, I think a number of factors could have contributed to the decision to choose one over the other. If Amazon started courting Blink first, they'd have added a provision to make it expensive for Blink to walk away if they get propositioned by another company. This is Amazon's tactic whenever they court smaller companies like when Diapers.com got a counteroffer from Walmart after Amazon started negotiations [0]. Diapers.com eventually sold to Amazon. Then there's the aspect of product complexity -- Butterfleye offers a slightly more complex product (learning camera to reduce false alarms, higher quality recording, longer recording times even 24/7, encrypted uploads, on-device storage options, rechargeable batteries & wired power, complementary installation, SMB focus etc) than Blink which is why they are in different price segments ($199 vs $99 per camera unit). [0] http://www.slate.com/blogs/future_tense/2013/10/10/amazon_book_how_jeff_bezos_went_thermonuclear_on_diapers_com.html http://www.slate.com/blogs/future_tense/2013/10/10/amazon_bo...