I'd look at the wording on the opencollective page. E.g., change the first sentence from Ruby on Rails website builder for real estate. To Real estate websi

I'd look at the wording on the opencollective page. E.g., change the first sentence from Ruby on Rails website builder for real estate. To Real estate website builder based on Ruby on Rails. Also, put some newlines in, and expand the blerb out a bit. The example site looks nice, though I notice on clicking the links to different sections in firefox, it draws once and then everything slightly resizes a little bit, so may be worth sorting out. It might be worth mentioning propertybuilder more in the example, I've been using Wagtail recently, and their bakerydemo does this quite well. It's not over the top, but it is in there.