4 ms·

Headline is heavily editorialized. Original is "Bitcoin Tumbles Through $13,000 as Sharks Start to Circle"

• gk1 9y ago
  Sites like Bloomberg often run A/B tests on headlines before choosing the winner. You can see the original title (another variation) in the URL.
  • headlinecop123 9y ago
    When I posted the comment, the hackernews submission was titled something along the lines of "Bitcoin recovering from 13k drop"; it has since been changed.
    • eganist 9y ago
      Concur, which is why I flagged the original submission. Seems like they tweaked it even though they're still not on the Bloomberg headline.
    • cm2187 9y ago
      Stating the obvious: because it's not recovering anymore. It is under 12k right now
  • adtac 9y ago
    What do they try to optimise? Number of clicks per minute? Do the writer submit a bunch of titles to the dashboard from which the system A/B tests? Or do they manually try different variants?