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They could actually exploit it as a business feature. Make the flic.kr domain point to Twitter's servers, who implement the shortening service, and allow the bu
by relix 16y ago
They could actually exploit it as a business feature. Make the flic.kr domain point to Twitter's servers, who implement the shortening service, and allow the business users to view lots of interesting stats, in relation with tweets. Stuff the business on its own could never gather without access to Twitter's extensive database of tweets.
This way both win. Twitter could charge for it as well.
- mortenjorck 16y agoThat's... one of the best Twitter monetization ideas I've heard. It pushes Twitter's real-time social analytics value to businesses while obviously strengthening a company's brand on Twitter. If the Tweet Button catches on, it could be a very easy sell.
- relix 16y agoIndeed, and they don't lose any of the analytic tracking data you mentioned that is now lost because businesses implement their own service. They actually gain a metric: popularity of custom shortlinks vs t.co's universal shortlinks