I think wondering whether Apple is a software or hardware company is not the best way to understand the issue. Apple sells devices (and marginally services) tha

I think wondering whether Apple is a software or hardware company is not the best way to understand the issue. Apple sells devices (and marginally services) that allow you to do things, that's about it. It's not even about experience (I don't know what user experience means, when I go to Google Map, I don't want to have some kind of Magic™ experience, I just want to check some location), it's about having good tools for day-to-day or pro activities. And the merit of Apple is to make this tools so that the hardware interfere with the software and the software doesn't interfere with what Im am doing.