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I know Twitter wants to have maximum trackability and extensibility for shortened links, but I think the best way to do it would be to offer a secondary API to
by mortenjorck 16y ago
I know Twitter wants to have maximum trackability and extensibility for shortened links, but I think the best way to do it would be to offer a secondary API to sites that have their own identifiable shortlink domain.
Instead of just building in the tweet button, a site could hook into a Twitter shortlink API, which would let Twitter run its analytics and implement future functionality while the site continues to generate URIs through its own youtu.be, flic.kr, etc. domain.
- relix 16y agoThey could actually exploit it as a business feature. Make the flic.kr domain point to Twitter's servers, who implement the shortening service, and allow the business users to view lots of interesting stats, in relation with tweets. Stuff the business on its own could never gather without access to Twitter's extensive database of tweets. This way both win. Twitter could charge for it as well.
- mortenjorck 16y agoThat's... one of the best Twitter monetization ideas I've heard. It pushes Twitter's real-time social analytics value to businesses while obviously strengthening a company's brand on Twitter. If the Tweet Button catches on, it could be a very easy sell.
- relix 16y agoIndeed, and they don't lose any of the analytic tracking data you mentioned that is now lost because businesses implement their own service. They actually gain a metric: popularity of custom shortlinks vs t.co's universal shortlinks